Available Selects

Age

• 25-29
• 30-39
• 40-49
• 50-59
• 60-69
• 70+

B2B Selects

• Interest Categories
• Business
• Business Opportunities
• Computer/Technology
• Small Business
• Small Business Owners

Employment Status

• Employed
• Home-maker
• Retired
• Self-employed
• Student
• Unemployed

Financial Services

• Bank Owner Holder
• Credit Cards
• Debt Consolidation
• Financial Services
• Gas/Dept/Retail Card
• Investing
• Loans Mortgage
• Online Investing
• Other Type of Card
• Personal Finance
• Premium Gold Card
• Real Estate
• Stocks/Bonds

Health & Fitness

• Alternative/Spiritual
• Exercise/Training
• Health & Fitness
• Weight Loss

Household Income

• Less than $25,000
• $25,000 - $34,999
• $35,000 - $49,999
• $50,000 - $74,999
• $75,000 - $99,999
• $100,000 - $124,999
• $125,000+

Hispanic Socioeconomic Status Index

• Identifies Hispanic consumer purchasing power and preferences.

Individualized Hispanicity

• Americanizado: English dominant (nearly no Spanish); born in the US and often 3rd + generation.
• Nueva Latina: English preferred; born in U.S. and typically 2nd generation.
• Bi-Cultural Hispanic: Spanish preferred; immigrated as child or young adult; has many Hispanic cultural practices.
• Hispano: Spanish preferred; immigrated as adult and in U.S. 10+ years.
• Latinoamericana: Spanish dominant (nearly no English); recent immigrant

Language Preference in the Household

• English Dependent
• Bi-Lingual English Preferred
• Bi-Lingual English & Spanish Equally Used
• Bi-Lingual Spanish Preferred
• Spanish Dependent

Marital Status

• Single
• Married
• Divorced

Occupation

• Blue Collar/Trade
• Business Owner
• Upper Management
• Health Services
• Homemaker
• In-home Business
• Middle Management
• Nurse
• Professional/Tech.
• Retired
• Sales/Marketing
• Clerical/Admin.
• Student
• Teacher
• White Collar

Owners of:

• CD
• Cell Phone
• Computer
• DVD
• Mortgage
• Mutual Funds
• Stocks/Bonds
• Truck/4WD
• TV Dish

Presence of children by age

• None
• 1
• 2
• 3
• 4
• 5+

Presence of children

• None
• 1
• 2
• 3
• 4
• 5+

Residence

• Homeowner
• Renter

Sports

• Baseball
• Basketball
• Camping
• Fishing
• Football
• Golf
• Hiking
• Hockey
• Hunting
• MLB
• Motorsports
• NBA
• NFL
• NHL
• Outdoor Recreation
• Skiing
• Sporting Events
• Tennis
• X-treme

Travel

• Business Travel
• Cruise
• Domestic
• Family
• Resort
• Vacation
• Theme Park